Implicit personalization is a powerful tool, with the ability to have a computer program learn who you are and deliver information it believes is relevant to you. Unfortunately, I am not always me. Sometimes I am my wife, my good friend, my brother, or some random person who happened to sit down at my computer.
I would suggest that before any implicit personalization scheme is declared successful, it should pass a personalization turing test. This test would require the implicit personalization system to reply back to me at the end of an ongoing test whether I'm acting as myself, or someone else.
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